Featuring leading speakers from within and outside of the Industry, the Content Sessions bring you actionable and inspiring insight delivered on trends, opportunities, skills, best practices and personal growth; providing you with the means to inspire innovation, leadership and growth for you and within your own organization. Please visit frequently to see the details as they are added.

sunday, january 27

Chip Heath

New York Times Best-Selling Author and Professor

6:00pm – 6:45pm

Opening Keynote: Creating Moments That Matter

Overview:

Some experiences are vastly more memorable and meaningful than others: A moment of extraordinary service that a customer can’t stop talking about. A moment of insight that helps a group of employees embrace a new vision. A moment of compassion that makes a patient’s burden feel lighter. Everywhere you look, people are trying to craft memorable experiences—from customer experiences to patient experiences. Leaders are working hard to boost employee engagement, student engagement, and parishioner engagement. But these discussions have been dominated by a focus on fixing problems (what Chip Heath calls “filling pits”), rather than creating memorable experiences (“raising peaks”). Yet Heath’s research suggests that it’s far more valuable to build peaks.

How do you build peaks for the people you care about? In this talk, drawing from his book The Power of Moments, Heath will reveal the four elements that create defining moments. Armed with an understanding of these elements, we can be the authors of moments that spark delight, connection, and insight.

BIO:

Chip Heath
New York Times Best-Selling Author and Professor
Chip Heath is a professor at the Stanford Graduate School of Business, teaching courses on business strategy, change, and sticky communication. He is the co-author (along with his brother, Dan) of four books. Their most recent book, The Power of Moments (October 2017), explores why certain brief experiences can jolt, elevate and change us—and how we can learn to create these extraordinary moments in our life and work. Their book, Decisive: How to Make Better Decisions in Life and Work debuted at #1 on The Wall Street Journal best-seller list and #2 on The New York Times best-seller list. Their 2010 book, Switch: How to Change Things When Change is Hard, hit #1 on both best-seller lists. Their first book, Made to Stick: Why Some Ideas Survive and Others Die, spent two years on the Business Week best-seller list and was an Amazon Top 10 Business Book for both editors and readers. Their books have been translated into 33 languages, including Thai, Arabic, and Lithuanian. Heath has consulted with clients ranging from Google and Gap to The Nature Conservancy and the American Heart Association. His parents are just happy that their sons are playing well together.

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monday, january 28

Maxwell Luthy

Director of Trends & Insights at TrendWatching

2:05pm – 2:50pm

Daily Keynote: 5 Trends Reshaping Retail in 2019

Overview:

Consumers get harder and harder to please by the day, with their expectations climbing ever higher. Maxwell Luthy will share five key trends that supermarkets, clubs and other food retailers can harness to delight shoppers in 2019 and beyond. Discover the revolutionary implications of the shift from e-commerce to a-commerce, the value in a Magic Point-of-sale, new extremes in the pursuit of health and wellbeing and more. In one session, supercharge your strategy with examples of best-practice from all over the world.

BIO:

Maxwell Luthy
Director of Trends & Insights at TrendWatching

Maxwell Luthy is the Director of Trends & Insights at TrendWatching. He speaks at conferences around the world and delivers consumer insights to clients such as Google, Target, Starbucks, the Walt Disney Imagineers, Spotify and the Dubai government. Max has been quoted by the Financial Times, strategy+business and The Next Web. Previously he ran TrendWatching’s 3,000 member spotter network and wrote the book Trend-Driven Innovation.p>